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An excellent article by Dave Collins: Shareware - setting the world straight.
Shareware is a marketing method. It's based on the principle of "try before you buy". When I go to buy a car, I try before I buy. When I go shopping for clothes, I try before I buy. The radio lets me listen to music before I buy it, and any decent bookstore offers some form of seating, so that I can flit through a book before purchasing. So when I buy software, I prefer to try before I buy.
Since 1987, the ASP has been dedicated to the advancement of shareware, also known as try-before-you-buy software, as an alternative to conventional retail marketing of software. Today the ASP is a vibrant organization with hundreds of members around the world working together to improve their businesses and making it easier for computer users to find quality software at reasonable prices.
ASP members are known world-wide for creating quality software at reasonable prices. If you are tired of buying retail software that isn't as good as the picture on the box, and that doesn't quite meet your needs, then discover the world of try-before-you-buy software. Whether you're looking for complete applications, utilities, games, development tools, or any other type of software, chances are good that an ASP member has developed the right software for you. Only buy software when you're sure it meets your needs. Save time and money with the try-before-you-buy method. Visit the official ASP download site if you wish to download free evaluation copies of members' products.
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